The Fun Theory

The Fun Theory is an initiative by Volkswagen to see if they can change people's behaviour for the better, simply by making things fun to do. OK, so it is ultimately an advertising campaign but it makes me smile. From their site...

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Here are the first three examples. Bottle Bank Arcade Machine.



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